Sichali Patrick is an accomplished graphic designer and brand consultant with over 15 years of experience in building a number of renowned brands in Zambia for government and private institutions: MADISON group of companies, higher education loans and Scholarship Board, Chaminuka, zips and many more. He started his career as a passionate visual artist, majoring in pictorial art from Evelyn Hone College of Applied Arts. Discovering another desire to contribute to the corporate world, he pursued a course in graphic designing with the University of Cape Town. Currently running a dynamic design outfit fyesu Impressions and partner and Big Brands.